Omnipresence marketing is a relatively new term that has been gaining traction in recent years. omnipresence marketing is the idea of being everywhere your audience is with your message.
This could include social media, traditional advertising, PR, and any other channels you can think of.
So omnipresence marketing is essentially using every possible channel to reach your audience with your message. But does this strategy work? And if so, how do you go about implementing it?
What Does Omnipresence Mean?
The term omnipresence comes from the Latin word omnipraesent, which means all-present. In marketing terms, omnipresence is the ability to be where your audience is at any time and place.
This could mean being on social media at all hours of the day, being present in traditional advertising mediums such as TV, radio, and print, or being physically present at events and tradeshows as well as email marketing to your subscribers.
Omnipresence is not a new concept, but it has only recently been given a name. The first reference to omnipresence marketing was in an article by Drew McLellan in 2006.
McLellan said that “the goal for omnipresence marketing is to have a continuous conversation with your customer, regardless of the marketing channel or device they are using.”
Let’s Talk About the Benefits of Omnipresence Marketing
So why would you want to pursue omnipresence marketing? There are several benefits to this strategy:
1. Increased Reach: By being omnipresent, you can reach more people with your message. This is because you are not limited to a specific channel or medium. You can use all channels available to you to reach your audience.
2. Greater Engagement: When you are omnipresent, you have the opportunity to engage with your audience on a deeper level. This is because you are always in contact with them, and they can’t escape your message.
3. Greater Loyalty: When you are omnipresent, you become a part of your audience’s daily life. This can lead to greater loyalty and commitment from them.
4. More Opportunities for Conversion: By being omnipresent, you create more opportunities for people to buy from you or engage with your brand. This is because you are always in front of them, and they are constantly exposed to your message.
5. Improved Brand Recognition: When you are omnipresent, people will start to recognize your brand regardless of where they see it. This is because they will see your brand in multiple places and on multiple channels.
How Do You Implement Omnipresence Marketing?
Now that we know the benefits of omnipresence marketing, let’s look at how you can go about implementing it.
1. Define Your Audience: The first step is to define your audience and understand their needs. This means knowing who they are, what they want, and where they hang out online and offline.
2. Choose the Channels: Once you know who your audience is, you need to choose the channels that will work best for them. This includes social media, traditional advertising, PR, and any other channels you can think of.
3. Create Content: The content you create needs to be relevant to your audience and fit the channels you are using. It should also be engaging and interesting enough to keep people coming back for more.
4. Test and Measure: Always test and measure the results of your omnipresence marketing. This will help you to determine what is working and what needs to be changed.
5. Adapt and Improve: As with any marketing strategy, omnipresence marketing requires constant adaptation and improvement. Keep track of what’s working and what’s not, and make changes as needed.
So is omnipresence marketing right for you?
The answer depends on your business and your audience. If you want to increase your reach and engagement, then omnipresence marketing may be a good option for you.
However, it takes time and effort to implement this strategy correctly, so make sure you are prepared, test often, and always sharpening your skillsets to improve your conversions.
At the end of the day, omnipresence is more about building relationships with your core audience, expanding into new markets to quickly build a following and cultivate a relationship creating know, like, and trust.