Marketing

What is Shared Hosting? Is It A Fit For You?

September 12, 2022 By Asher Wolf

If you’re new to the world of website hosting, shared hosting may be a term that you’ve heard before. But what is shared hosting? Is it a fit for your business?

In this blog post, we’ll answer those questions and more!

We’ll discuss what shared hosting is, how it works, and who it’s best suited for. So if you’re curious about shared hosting and want to learn more, keep reading!

What is shared hosting and how does it work?

Shared hosting is a type of web hosting that allows multiple websites to be hosted on a single server. This means that each website shares the same server resources, including CPU, memory, and storage space.

One of the main benefits of shared hosting is that it’s more affordable than other types of web hosting options like VPS or dedicated hosting.

You see companies like Bluehost and Hostgator promising lower prices with shared hosting.

Shared hosting is best suited for small businesses or personal websites that have low to moderate traffic levels. If you’re just starting out with your first website, shared hosting is a great option since it’s relatively inexpensive and easy to set up.

The benefits of shared hosting

More affordable than other types of hosting
Easy to set up
Suitable for small businesses or personal websites

The drawbacks of shared hosting

Limited control over server resources
Can’t customize server configurations
Shared resources can lead to performance issues

How to determine if shared hosting is a fit for you

If you have a small website with low traffic levels, then shared hosting is a great option.

However, if you have a high-traffic website or one that requires special configuration, you may want to consider another type of web hosting.

One of the things you can do in conjunctions is to use a landing page service to get people to your main pages instead of hosting everything on your site.

In addition, if you’re launching WordPress site, it’s critical you install a theme that’s easy to use and lightweight like the Generatepress theme.

Tips for getting started with shared hosting

Do your research: Not all shared hosting providers are created equal. Be sure to do your research and read reviews before selecting a provider.

Start small: If you’re not sure how much traffic your website will get, it’s best to start with a smaller shared hosting plan.
You can always upgrade later if needed.
Know your needs: Before signing up for shared hosting, make sure you know what type of features and resources you need for your website.

This will help you select the right plan and avoid overpaying for unnecessary features.

Is Omnipresence Marketing Worth It?

March 16, 2022 By Asher Wolf

Omnipresence marketing is a relatively new term that has been gaining traction in recent years. omnipresence marketing is the idea of being everywhere your audience is with your message.

This could include social media, traditional advertising, PR, and any other channels you can think of.

So omnipresence marketing is essentially using every possible channel to reach your audience with your message. But does this strategy work? And if so, how do you go about implementing it?

What Does Omnipresence Mean?

The term omnipresence comes from the Latin word omnipraesent, which means all-present. In marketing terms, omnipresence is the ability to be where your audience is at any time and place.

This could mean being on social media at all hours of the day, being present in traditional advertising mediums such as TV, radio, and print, or being physically present at events and tradeshows as well as email marketing to your subscribers.

Omnipresence is not a new concept, but it has only recently been given a name. The first reference to omnipresence marketing was in an article by Drew McLellan in 2006.

McLellan said that “the goal for omnipresence marketing is to have a continuous conversation with your customer, regardless of the marketing channel or device they are using.”

Let’s Talk About the Benefits of Omnipresence Marketing

So why would you want to pursue omnipresence marketing? There are several benefits to this strategy:

1. Increased Reach: By being omnipresent, you can reach more people with your message. This is because you are not limited to a specific channel or medium. You can use all channels available to you to reach your audience.

2. Greater Engagement: When you are omnipresent, you have the opportunity to engage with your audience on a deeper level. This is because you are always in contact with them, and they can’t escape your message.

3. Greater Loyalty: When you are omnipresent, you become a part of your audience’s daily life. This can lead to greater loyalty and commitment from them.

4. More Opportunities for Conversion: By being omnipresent, you create more opportunities for people to buy from you or engage with your brand. This is because you are always in front of them, and they are constantly exposed to your message.

5. Improved Brand Recognition: When you are omnipresent, people will start to recognize your brand regardless of where they see it. This is because they will see your brand in multiple places and on multiple channels.

How Do You Implement Omnipresence Marketing?

Now that we know the benefits of omnipresence marketing, let’s look at how you can go about implementing it.

1. Define Your Audience: The first step is to define your audience and understand their needs. This means knowing who they are, what they want, and where they hang out online and offline.

2. Choose the Channels: Once you know who your audience is, you need to choose the channels that will work best for them. This includes social media, traditional advertising, PR, and any other channels you can think of.

3. Create Content: The content you create needs to be relevant to your audience and fit the channels you are using. It should also be engaging and interesting enough to keep people coming back for more.

4. Test and Measure: Always test and measure the results of your omnipresence marketing. This will help you to determine what is working and what needs to be changed.

5. Adapt and Improve: As with any marketing strategy, omnipresence marketing requires constant adaptation and improvement. Keep track of what’s working and what’s not, and make changes as needed.

So is omnipresence marketing right for you?

The answer depends on your business and your audience. If you want to increase your reach and engagement, then omnipresence marketing may be a good option for you.

However, it takes time and effort to implement this strategy correctly, so make sure you are prepared, test often, and always sharpening your skillsets to improve your conversions.

At the end of the day, omnipresence is more about building relationships with your core audience, expanding into new markets to quickly build a following and cultivate a relationship creating know, like, and trust.

3 Ways to Make Money From Local Businesses

October 2, 2020 By Asher Wolf

In today’s current environment, local business owners need more help than ever before.

That’s why we’ve created this blog post is to help those of you that have experience with digital marketing to create lasting, sustainable business.

Local Lead Generation

With all the paid traffic options with Facebook ads, Youtube, Google and even Twitter – developing a strategy for generating local leads has become a full time gig making it almost impossible for local business owners to know, understand all of the changes with the algorithms.

However, all of these platforms offer an amazing opportunity to drive consistent traffic that can turn into leads and convert into paying customers.

One of the programs to get a handle on Lead Generation falls on the Lead Conversion Squared review that outlines how to pull this off in 2020 so you can start getting clients for generating leads from all the top traffic sources for business owners.
SEO

Did you know most businesses don’t even know what SEO is? SEO stands for Search Engine Optimization and it’s the process of ranking a website inside Google and now also Youtube as it’s become the 2nd largest search engine in the world.

You can use SEO to bring in new customers and leads for the most desirable keywords.

For example, let’s assume you’re talking with an attorney that wants to be in front of the term “accidental death lawyer” you can use SEO strategies to rank at the top and you can get paid based on the leads or a monthly fee to bring the websites to the top.

SEO is composed of a variety of tactics that include the writing content, creating blogs, configuring onpage options, and lastly creating backlinks.

The key to making SEO work is staying organized and getting paid accordingly.

Often, you’ll find SEO workers asking for too little to get the job done.

SEO often includes ranking Google My Business pages inside the maps listings for local as well which often becomes a better use of your time.
Reputation Management

It’s crazy how many ignore this until it’s too late and they see negative reviews showing up from a competitor.

Reputation management is controlling what one sees when doing Google search and Youtube searches.

It’s important when potential clients search for your company and brand.

Our goal when using reputation management is that we want to see positive reviews, customer’s praises, and video testimonials whenever possible.