Asher Wolf

Is Omnipresence Marketing Worth It?

March 16, 2022 By Asher Wolf

Omnipresence marketing is a relatively new term that has been gaining traction in recent years. omnipresence marketing is the idea of being everywhere your audience is with your message.

This could include social media, traditional advertising, PR, and any other channels you can think of.

So omnipresence marketing is essentially using every possible channel to reach your audience with your message. But does this strategy work? And if so, how do you go about implementing it?

What Does Omnipresence Mean?

The term omnipresence comes from the Latin word omnipraesent, which means all-present. In marketing terms, omnipresence is the ability to be where your audience is at any time and place.

This could mean being on social media at all hours of the day, being present in traditional advertising mediums such as TV, radio, and print, or being physically present at events and tradeshows as well as email marketing to your subscribers.

Omnipresence is not a new concept, but it has only recently been given a name. The first reference to omnipresence marketing was in an article by Drew McLellan in 2006.

McLellan said that “the goal for omnipresence marketing is to have a continuous conversation with your customer, regardless of the marketing channel or device they are using.”

Let’s Talk About the Benefits of Omnipresence Marketing

So why would you want to pursue omnipresence marketing? There are several benefits to this strategy:

1. Increased Reach: By being omnipresent, you can reach more people with your message. This is because you are not limited to a specific channel or medium. You can use all channels available to you to reach your audience.

2. Greater Engagement: When you are omnipresent, you have the opportunity to engage with your audience on a deeper level. This is because you are always in contact with them, and they can’t escape your message.

3. Greater Loyalty: When you are omnipresent, you become a part of your audience’s daily life. This can lead to greater loyalty and commitment from them.

4. More Opportunities for Conversion: By being omnipresent, you create more opportunities for people to buy from you or engage with your brand. This is because you are always in front of them, and they are constantly exposed to your message.

5. Improved Brand Recognition: When you are omnipresent, people will start to recognize your brand regardless of where they see it. This is because they will see your brand in multiple places and on multiple channels.

How Do You Implement Omnipresence Marketing?

Now that we know the benefits of omnipresence marketing, let’s look at how you can go about implementing it.

1. Define Your Audience: The first step is to define your audience and understand their needs. This means knowing who they are, what they want, and where they hang out online and offline.

2. Choose the Channels: Once you know who your audience is, you need to choose the channels that will work best for them. This includes social media, traditional advertising, PR, and any other channels you can think of.

3. Create Content: The content you create needs to be relevant to your audience and fit the channels you are using. It should also be engaging and interesting enough to keep people coming back for more.

4. Test and Measure: Always test and measure the results of your omnipresence marketing. This will help you to determine what is working and what needs to be changed.

5. Adapt and Improve: As with any marketing strategy, omnipresence marketing requires constant adaptation and improvement. Keep track of what’s working and what’s not, and make changes as needed.

So is omnipresence marketing right for you?

The answer depends on your business and your audience. If you want to increase your reach and engagement, then omnipresence marketing may be a good option for you.

However, it takes time and effort to implement this strategy correctly, so make sure you are prepared, test often, and always sharpening your skillsets to improve your conversions.

At the end of the day, omnipresence is more about building relationships with your core audience, expanding into new markets to quickly build a following and cultivate a relationship creating know, like, and trust.

Should You Customize Your Youtube Channel?

May 14, 2021 By Asher Wolf

Inside Youtube you can customize your channel homepage to display your very best content and in this tutorial you can see exactly how to pull this off for 2021.

The great part about this is it’s an easy fix, doesn’t cost a cent, and can be implemented in a few minutes.

3 Ways to Make Money From Local Businesses

October 2, 2020 By Asher Wolf

In today’s current environment, local business owners need more help than ever before.

That’s why we’ve created this blog post is to help those of you that have experience with digital marketing to create lasting, sustainable business.

Local Lead Generation

With all the paid traffic options with Facebook ads, Youtube, Google and even Twitter – developing a strategy for generating local leads has become a full time gig making it almost impossible for local business owners to know, understand all of the changes with the algorithms.

However, all of these platforms offer an amazing opportunity to drive consistent traffic that can turn into leads and convert into paying customers.

One of the programs to get a handle on Lead Generation falls on the Lead Conversion Squared review that outlines how to pull this off in 2020 so you can start getting clients for generating leads from all the top traffic sources for business owners.
SEO

Did you know most businesses don’t even know what SEO is? SEO stands for Search Engine Optimization and it’s the process of ranking a website inside Google and now also Youtube as it’s become the 2nd largest search engine in the world.

You can use SEO to bring in new customers and leads for the most desirable keywords.

For example, let’s assume you’re talking with an attorney that wants to be in front of the term “accidental death lawyer” you can use SEO strategies to rank at the top and you can get paid based on the leads or a monthly fee to bring the websites to the top.

SEO is composed of a variety of tactics that include the writing content, creating blogs, configuring onpage options, and lastly creating backlinks.

The key to making SEO work is staying organized and getting paid accordingly.

Often, you’ll find SEO workers asking for too little to get the job done.

SEO often includes ranking Google My Business pages inside the maps listings for local as well which often becomes a better use of your time.
Reputation Management

It’s crazy how many ignore this until it’s too late and they see negative reviews showing up from a competitor.

Reputation management is controlling what one sees when doing Google search and Youtube searches.

It’s important when potential clients search for your company and brand.

Our goal when using reputation management is that we want to see positive reviews, customer’s praises, and video testimonials whenever possible.

5 Tips To Capitalize With SEO

May 22, 2018 By Asher Wolf

I’m pretty sure you’ve heard of SEO here and there.

You have heard of how much money it brings to the table, but you don’t really know where the money comes from?

What is SEO really?

Let’s put it this way.

Imagine that you’re a librarian, who is the keeper of books, and you help the people find the exact book they’re looking for to get answers from. In order to help them, you have to have a system which helps you classify the books according to their genre and kind, and know what book is best to give them.

Now imagine that you’ve become the librarian to the world wide web, this system you have going on is how you rank which websites give the researcher the best answer.

One example of a librarian in the web is Google. In technical terms, Google is a search engine. Now what search engines do is scan every file uploaded on the web to identify the best file that will answer a researcher’s question.

How do you get ranked number one and get to the top?

Through search engine optimization, a.k.a. SEO.

SEO is the process of getting traffic in your site, by being on the top of the suggestions when people search for something.

Now that you know what it basically is, it’s time for the good stuff. How can you make money from it?

There are a gazillion ways to make money from SEO, but we’re just going to tell you the effective ones.

1. Offer your services.

Try offering your services to marketing forums. This can be a struggle to some because handling clients and offering services to them may be handful especially when clients become too demanding and overly critical.

2. Write.

Of course you should write. But what should you write about?

According to Derek Pierce, you can write a course. A course is very helpful especially when you create detailed courses that are proven effective. Write courses about life hacks or how to’s or step-by-step guides that people don’t really get to learn for free, but give it anyway. Examples of this include “how to get rid of pimples naturally” or “a step by step guide to PBN’s.”

You can start a blog. Write about what interests you and what keeps you going. Write about what you’re most passionate about, write what you love. If you really love doing this, you can get really far in the industry. Make it authentic, make it believable. Master the art of storytelling, never be boring!

If you love writing so much, maybe you could do both of these. Create your own blog, and write courses about things you know you’re good at, and things that could actually help real people.

3. Create a tool/service

If you have a BIG IDEA, make it happen, as long as it will be beneficial and useful! If you think you can’t just make it happen, why not hire someone who could make it happen for you? Don’t let your idea go to waste, you don’t want to regret having someone do this ahead of you.

Do it!

4. Resell a product from amazon

Amazon being an online shopping site, gets a lot of traffic. How about selling a product on amazon? You can only imagine the amount of money people actually get from doing these, some even take it a step further and rank their actual product page themselves. Sometimes earning money is a gamble, get ready to play.

5. Work for offline clients.

Most of the local companies do not have a clue about SEO, but they can certainly benefit from it. They need you. It’s a win-win when you consider the fact that doing local SEO is a breeze compared to doing it on a global scale, you get paid for what you’re doing and you’re free to be creative in doing so.

One of the more popular methods for offline clients is reputation management.

Emphasize the benefits of SEO, and offer them your services and get paid on a monthly. Make an arrangement where you could initiate online leads, it could be percentage based or per lead, this depends on your agreement.

Found this article helpful?

Let us know in the comments! We’d love to communicate.

MARKETING TO MILLENNIALS

August 3, 2017 By Asher Wolf

77 MILLION of the worldwide population is composed of millennials.

Did you know that it’s in the millennial generation where trends and love for arts and creativity have peaked its popularity?

Millennials are known for their love for challenges, when something doesn’t challenge them, they get bored. Millennials are dynamic, they have all the energy and the grit which can be translated into their performance.

Millennials, are fast and ever changing, like marketing. And because they are like marketing, they’re harder to reach.

Below are the 10 Things You Need To Know about Marketing to Millennials from Forbes.com

They’re Not Your Fans

Millennials do not see themselves as fans. They see themselves as active participants, able to shape opinions and inform the conversation. Their parents were fans. They are players and see themselves as owners of the things they choose to engage with.

They Get Marketing

They grew up with it. They’re savvy, smart and know a lot of the old marketing tricks. And they don’t like it. They’re attuned to it and weary of it. You must respect their intelligence.

Experiences Make Them Rich

Millennials are in a financial bind. They’re in debt (in 2016, the average college student graduates with $37.2k in debt), they can’t afford houses and are staring down the barrel of some pretty epic changes to the workplace, namely automation. Saving for a big house doesn’t make sense. Spending $800 on a primo festival experience does.

Knowledge Is Everything

Knowledge is a potent form of currency for millennials. They don’t just want to know about the product or service, but where and how it is sourced, the corporate practices, how staff are treated and the personal character of the leaders. When all those elements align, they are on board.

Big is Bad

The big institutions have let them down. Over their lifetime they’ve watched big brands, leaders and industries collapse due to a range of immoralities. When it comes to learning about new things and recommendations, they put their trust in each other and micro-influencers. Big isn’t to be trusted.

Chat Is King

This is the primary means of communication. It is not a compromised option devoid of meaning. It’s the benchmark. Millennials expect brands to be available 24/7 and chat is their preferred mode of interaction. Keep an eye out for video messaging through platforms like Snap and Kombie. It’s on the rise, and will likely eclipse text messaging in the future.

Growth is Good

They have diverse and changing interests and are looking to grow on a personal level. Collaborations between their favorite brands and other brands, artists or influencers gives them access to events, ideas and information that they wouldn’t have otherwise had.

Entertainment Is Expected, Everywhere

This is a generation that never learned to be bored. Things move quickly and they like it. Even a 15-second ad is too long. Brands can no longer sponsor the entertainment, they have to be the entertainment.

They’re Ruthless

If you let them down, they’ll move onto the next thing. They’re used to being consumers in control and understand that they can vote with their dollars. You only get one chance with them. If you do mess up, a public apology and active attempt to atone for your wrongdoings is far better than sweeping it under the carpet.

Irony Reigns

The more offbeat and oddball, the better. Done right, humor is a way to show millennials that you get them and respect their intelligence. Though there is lots to be depressed about in the world today, millennials are inherently optimistic and humor is the weapon of choice for making strong political points and cultural statements. It’s a common language between friends, and when brands get it right, its effect is magnetic. – FULL ARTICLE HERE